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JONESY is an underwear brand oriented around stylish comfort, breathable fabrics, and a unique fit - founded in 2014 by Rachel Jones, one half of the online publication Industry of One. Believing that simple – especially when it comes to your undies – is better, and that personal style, in a world of mass-produced lingerie brands, matters most. The label is designed and manufactured in NYC and looks to incorporate low impact, sustainable production methods.