Rue Stiic

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Rue Stiic
pronounced:
roo steek
Rue: Alley way
Stiic: Our inspirations
Founded in Australia in 2012 by Jillian Beed, Rue Stiic celebrates the culture of surfing through the style, movement, freedom and expression focusing on avenues of apparel, swim, and art. A strong connection is made between modern day chic streetwear and coastal living for the girl with wild beach hair, edgy individual style, and classic rock n roll streaming through her veins. 
Each piece can easily be worn from the beach, to a lunch date, and later to a dinner party.
Currently based in Australia, and handmade in Bali, Rue Stiic embraces the surf inspired, style driven culture celebrated in elements of the modern day coastal Californian – Australian lifestyle.