This 1978 hardcover 5th edition of Effective Public Relations is a foundational text in the field of communications, authored by two of the most influential figures in public relations education—Scott M. Cutlip and Allen H. Center. Originally published in 1952, this edition reflects decades of evolving PR practices and theory, bridging the gap between traditional media relations and modern strategic communication.
A staple in university classrooms and corporate training programs for generations, the book offers comprehensive coverage of public relations principles, including planning, ethics, media strategy, and crisis communication. With its sturdy hardcover binding and classic academic layout, this edition makes a perfect addition to any vintage business library, communications collection, or professional reference shelf—plus, the art on the cover makes for a beautiful book to feature on your coffee table!
Whether you're a PR history enthusiast, a communications student, or a collector of academic classics, this book captures a pivotal era in public relations thought and education.
51625
This 1978 hardcover 5th edition of Effective Public Relations is a foundational text in the field of communications, authored by two of the most influential figures in public relations education—Scott M. Cutlip and Allen H. Center. Originally published in 1952, this edition reflects decades of evolving PR practices and theory, bridging the gap between traditional media relations and modern strategic communication.
A staple in university classrooms and corporate training programs for generations, the book offers comprehensive coverage of public relations principles, including planning, ethics, media strategy, and crisis communication. With its sturdy hardcover binding and classic academic layout, this edition makes a perfect addition to any vintage business library, communications collection, or professional reference shelf—plus, the art on the cover makes for a beautiful book to feature on your coffee table!
Whether you're a PR history enthusiast, a communications student, or a collector of academic classics, this book captures a pivotal era in public relations thought and education.
51625