Stories / tree fairfax
One of my favorite aspects of being a shop owner is discovering emerging designers. I imagine its like a paleontologist unveiling a hidden fossil - it's the best feeling! Tree Fairfax was one of those gem of discoveries. I discovered her work back in November of last year and knew I had struck gold! I reached out to her about collaborating and I was ecstatic when she responded back with enthusiasm and excitement about working together. We scheduled a time to FaceTime so we could talk about ideas and inspirations. I was excited to find out that she was also based in Virginia. As we continued to talk, we bonded over our love for music and connected over our personal stories involving breast cancer. (Tree is currently fighting breast cancer and my mom is a breast cancer survivor). I immediately felt a kinship with her and I knew that this relationship was going to be a good one!
I finally got to meet Tree in person last weekend at a pop-up event in Georgetown, D.C. and she was just as warm, kind, and positive as she was in her emails. It is so exciting to support and work with such a lovely soul. I am excited to see her work stocked in more shops and to see her social media following grow.
Today is the last day of Tree's final chemo treatment, and I cannot think of a better day to launch our collaboration bag, the Luna!
** 10% of the proceeds of the sales from this collaboration bag will go towards the Susan G. Komen Foundation. Shop it HERE!
Tree and I at the pop-up event in Georgetown, D.C.